ABOUT
Since pivoting to design after six years working in film and television, storytelling evolved into more than just a communication tool – story became my Swiss Army Knife of sensemaking. Story became a way to envision complex issues from multiple perspectives, understand the cultural impact of technological development, and develop and build impactful strategies.
To deepen my experience, I pursued an MFA in Design from California College of the Arts, specializing in methods like Strategic Foresight, Speculative Design, and Design Fiction to build a unique strategy practice that blends multidimensional storytelling, qualitative and quantitative research, and clear communication to reframe the present, uncover opportunities, and sharpen directions.
So how does this translate to industry?
For Brands:
What’s the narrative you want to wrap yourself in? What direction would you like to send the world? Every action a company or brand takes tells a story. My skills as a designer, filmmaker, and strategist allow me to see how assets ranging from graphics, writing, and media can coalesce into an exciting, effective, and purposeful strategy.
For Products:
Where is your industry heading in 5, 10, or 20 years? How is the landscape evolving, and what opportunities and risks does this present? Navigating the future requires a grounding force. I utilize Strategic Foresight, Design Fiction, and Speculative Design to anticipate industry shifts and build innovative products today. Together, we can explore emerging opportunities, mitigate risks, and ensure your products are future-ready, giving you a competitive edge.
Let’s Connect:
Interested in transforming your brand or product for the future? Let’s collaborate to turn visionary ideas into reality.
Contact me at TEuyang@gmail.com