ABOUT
Since pivoting to design after six years working in film and television, storytelling evolved into more than just communication tool – story became my Swiss Army Knife of sensemaking. Story became a way to envision complex issues from multiple perspectives, understand the cultural impact of technological development, and develop and build impactful strategies and design interventions to create a more habitable world.
To deepen my experience, I pursued an MFA in Design from California College of the Arts, specializing in methods like Strategic Foresight, Speculative Design, and Design Fiction to build a unique strategy practice that blends multidimensional storytelling, qualitative and quantitative research, and clear communication to reframe the present, uncover opportunities, and sharpen directions.
So how does this translate to industry?
FOR BRANDS
What’s the narrative you want to wrap yourself in? What direction would you like to send the world? And how might you convey that vision to stakeholders? Everything a company or brand does tells its story. My skills as a multidisciplinary designer, writer, and storyteller allow me to see how assets ranging from graphics, writing, and media can coalesce into an exciting, effective, and purposeful narrative.
FOR PRODUCTS
Where is your industry moving in 5, 10 or even 20 years? How is the landscape changing, and what opportunities and dangers does this present? When working in distant, abstract, territory like the future, one needs a grounding force. Only then can your imagination roam into truly innovative spaces. Strategic Foresight, Design Fiction and Speculative Design are all tools that allow us to land in the future to build better products today leading to stronger companies of tomorrow.
If you’d like to connect, email me at teuyang@gmail.com